Posted May 24, 2012, 12:15 AM by ReadyChat
What’s your conversion rate?
Even the most informational real estate websites convert less than 3% of total website visitors to leads. However, in most cases, a realtor website will convert less than 1% (sometimes 0%) of visitors to leads. Follow me?
This is alarming as 99% of your website visitors are likely leaving with out contacting you for help in buying or selling their home. If this sounds familiar, your website is underperforming and you are missing out on a huge segment in the online home buyer/seller.
How can you improve your online engagement and website visitor conversion rates?
To be blunt, the common problem with most real estate websites is like hiring a seat warmer who are sitting around all day waiting for your online customers to reach out to you. They already made the first move by visiting your website. They don’t want to make a second move by picking up the phone and calling you. If this is your situation, you need a new hire.
How can your website be more proactive?
Imagine if one of your prospective clients walked into your office and your receptionist didn’t acknowledge their existence. No polite greeting, no smile, nothing. I bet you wouldn’t keep that person on your payroll for long. Your website is like your virtual online office and you need to treat your online customers the same way as a physical customer.
To be proactive, you will need to reach out to your online customers, in real-time, and greet them as if they were in-person at your office. With technologies such as live chat, you can reach out to your online visitors, in real time, and engage them in sales-focused live chat conversations about their home buying or selling needs.
With Live Real Estate Chat, you will have the ability to see who is on your website and communicate with your online visitors, all in real-time. This simple feature to your site will dramatically increase visitor interaction rates with you/your brand, and allow for the opportunity for you to transition simple online inquiries to in-person meetings. It is this human element that is missing from your site, and when well executed with proactive chat invitations, your real estate website will become a lead generation machine.
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