Real estate Marketing Blog

Jack Conway partners with ReadyChat to deliver quality website leads

Massachusetts real estate firm nets profitable transactions in first weeks of chat services

A family-owned and operated real estate firm in Massachusetts set out to capture leads in the virtual world by equipping their website with an innovative chat service.

Jack Conway & Co., Realtors enlisted the Toronto-based ReadyChat to provide live chat services that instantly engage visitors to the Conway website anytime of the day or night. The proactive service, company leaders say, arms the Massachusetts company with an advantageous recruitment tool for generating leads and potential business.

After a two-month test period, Conway was set to pilot ReadyChat services with real customers in January 2013. In the first 30 days, the pilot increased real estate leads by 15 percent. After 60 days, quality leads increased by 20 percent. During that same period, Conway closed on two deals delivered through ReadyChat that totaled nearly a million dollars.

“We began a trial with ReadyChat in November 2012 and within 30 days, we had converted two leads into sales totaling $800,000,” said Al Becker, senior vice president of sales and marketing at Jack Conway. “The program presents Conway as a 24/7 organization and that helps us fulfill that commitment to our customers.”

Jack Conway and Co., Realtors is among more than 100 real estate firms throughout North America who have partnered with ReadyChat for online engagement and lead generation tools.

“Conway has built an impeccable reputation based on personal interactions and relationships,” said Justin Shum, President and CEO of ReadyChat. “We regard it as the utmost professional compliment that Conway entrusted us to provide live chat services that can help build their business and maintain their brand and values.”

About Jack Conway & Co., Realtor

Jack Conway & Co., Realtor opened in 1956 and has remained family owned and operated and locally based for nearly 60 years. Founded by the late Jack Conway, the company has grown to 42 offices that stretch from the North Shore to Boston, Cape Cod and the South Coast. The company provides quality one-stop real estate and mortgage services to customers and clients, including residential and commercial sales and leases, mortgage financing, relocation services, appraisal services and property management. Jack Conway & Co., Realtor is a proud member of The Leading Real Estate Companies of the World, and was recognized among the top real estate companies in Massachusetts by Banker and Tradesman in 2010.

About ReadyChat

ReadyChat is a premiere full-service live chat provider that serves the real estate industry across North America. Founded in 2011 and based in Toronto, the ReadyChat team helps new homebuilders, real estate brokers and agents develop, manage, and execute an effective live chat system and service to help improve website lead conversion and overall customer satisfaction.

For more information on ReadyChat partnerships, contact Ehson Rahmati, VP Business Development of ReadyChat, at ehson@readychat.ca.

McGraw Realtors chooses ReadyChat to connect with online prospects

The largest independent real estate firm in Oklahoma recently selected an innovative chat service to strengthen customer interactions and business through their corporate and affiliate websites.

McGraw Realtors of Tulsa partnered with the Toronto-based ReadyChat to provide instant chat services that solidify leads and communications with new and existing clients.

“We had tried to manage our own chat services at different times with varying degrees of success,” said Luke Strawn, senior vice president of McGraw Realtors. “We soon realized that enlisting a professional service would be the most efficient and productive way to build and strengthen our online business.” (more…)

Gibson International Chooses ReadyChat for Strengthening Online Customer Engagement

A leading boutique real estate firm with an impeccable reputation for personal service recently entrusted ReadyChat to bring that same level of care to the company’s virtual interactions.

Beginning November 08, ReadyChat will partner with Gibson International to provide online chat services that will enhance and build relationships with prospective and new homebuyers and sellers. Visitors to the Gibson website will be immediately greeted by a live chat service that personalizes online interactions and allows for discreet two-way communications.

“We are hoping to offer real-time solutions to customers of our online services,” said Jodi Dirk, Director of Global Marketing, Gibson International. “More importantly, we wanted to do that with the help of an actual person and not an automated system.”

Dirk said Gibson envisions ReadyChat will strengthen the company’s already progressive online marketing presence by screening and transferring qualified leads by email to a designated associate or representative. Dirk said she is impressed, too, by ReadyChat’s ability to monitor and provide instant chat services 15 hours a day, seven days a week.

“ReadyChat came highly recommended by Leading Real Estate Companies of the World®,” Dirk said. “After we did some investigating, we realized that ReadyChat was our best choice for the job with their expertise in real estate.”

Gibson International is among more than 100 real estate firms throughout North America who have partnered with ReadyChat for online engagement and lead generation tools.

“We are incredibly pleased to be working with Gibson International to provide the world-class personal service that current and prospective customers expect from this esteemed company,” said Justin Shum, President and CEO of ReadyChat. “Our mission is to fully leverage chat technologies to transform online interactions into those immediate, high- quality communications that are so critical in real estate.”

About Gibson International

Gibson International specializes in marketing extraordinary homes and matching sophisticated buyers with properties in exclusive neighborhoods. This high-quality real estate brokerage represents the “best of the best,” and is dedicated to providing a full-service experience with every transaction. Established in 2008, the firm serves local, national and international clientele based on principles of ingenuity, discipline, integrity, and uncompromising service.

Gibson International seamlessly combines advanced technology with a personal, service-based experience that is the signature of this boutique, entrepreneurial company. Gibson International is a member of Leading Real Estate Companies of the World®, an elite brokerage community with a global reach.

About ReadyChat

ReadyChat is a premiere full-service live chat provider that serves the real estate industry across North America. Founded in 2011 and based in Toronto, the ReadyChat team helps new homebuilders, real estate brokers and agents develop, manage, and execute an effective live chat system and service to help improve website lead conversion and overall customer satisfaction.

For more information on ReadyChat partnerships, contact Ehson Rahmati, VP Business Development of ReadyChat, at ehson@readychat.ca.

The Keyes Company/Realtors® selects ReadyChat to strengthen website capabilities

The largest family-owned real estate company in Florida recently selected ReadyChat to help strengthen the capabilities of their consumer-focused website for prospective homebuyers and sellers.

Beginning October 01, ReadyChat will interface with The Keyes Company through their website to provide online chat services that can build relationships and generate leads through fast, friendly and informative interactions.

“Our purpose of working with ReadyChat is to engage those customers who we might have otherwise not captured through the current calls to action on our website,” said Wendi Iglesias, Director of Internet Leads, The Keyes Company. “Being the first to engage the customer is such a critical part of creating the customer relationship. We believe ReadyChat offers a great tool to assist with this initial engagement. Keyes wants every customer who visits our Internet sites to feel welcome, engaged and informed. ReadyChat is helping us accomplish this goal.

Iglesias said that Leading Real Estate Companies of the World® facilitated her company’s initial introduction to ReadyChat and led to Keyes’ decision to enlist ReadyChat services. She said her company’s leadership was impressed by the capabilities of ReadyChat to monitor and provide instant chat services 15 hours a day, seven days a week, and to then transfer qualified leads live by phone to a designated sales associate or brokerage representative.

“ReadyChat has a fantastic approach to engaging and capturing the customer,” Iglesias said. “We believe this will be a wonderful add-on to our suite of online tools available to our customers.”

Keyes is among more than 100 real estate firms throughout North America who have partnered with ReadyChat for online engagement tools.

“We’re exceptionally pleased to work with Keyes to provide the first-class, personal service that is so critical when customers go to choose an agent or brokerage,” said Justin Shum, President and CEO of ReadyChat. “Our goal is to fully leverage chat technologies to turn online visits into those personal interactions that are the foundation of any real estate transaction.”

About The Keyes Company/Realtors®

The Keyes Company is the largest family-owned real estate company in Florida with more than 2,000 associates. Keyes provides superior service through a network of more than 25 offices across Florida with national and worldwide affiliates and partners. The company specializes in relocation and luxury homes, commercial leases and investments, and land and business opportunities. As a full-service realtor, Keyes also offers title services, home insurance, and mortgage loans affiliated with Wells Fargo. The company began operations in Florida in 1926 and recently celebrated 86 years of business.

About ReadyChat

ReadyChat is a premiere full-service live chat provider that serves the real estate industry across North America. Founded in 2011 and based in Toronto, the ReadyChat team helps new homebuilders, real estate brokers and agents develop, manage, and execute an effective live chat system and service to help improve website lead conversion and overall customer satisfaction.

For more information on ReadyChat partnerships, contact Ehson Rahmati, Vice President of Business Development at ehson@readychat.ca or 1-888-693-0351.

ReadyChat selected as Preferred Live Chat Provider for Leading Real Estate Companies of the World®

Leading Real Estate Companies of the World^® has named ReadyChat a preferred service provider, presenting the company’s website chat services to its global network of 550 top real estate firms through LeadingRE’s Solutions Group program.

ReadyChat is a leading provider of live chat marketing services for the real estate industry, with a full range of lead generation, lead qualification, and lead transfer solutions. The company’s proactive live chat services offer website monitoring 15 hours a day, seven days a week.  Qualified leads are transferred live by phone directly to the brokerage’s designated sales associate or representative.

“Studies have shown that 67% of homebuyers will select the first agent or broker who contacts them,” said Justin Shum, president and CEO of ReadyChat.  “Our services empower brokers to be the first to engage with and establish a relationship with online prospects so they have no reason to search elsewhere.”

“ReadyChat’s focus on providing an easy way to capture qualified leads from website visitors makes it an ideal solution for our brokers who want to maximize their online investment,” notes Robin LaSure, LeadingRE vice president of corporate marketing.  “The benefits extend from the consumer who experiences a highly responsive approach to the agent who ultimately receives qualified leads.  The broker is able to satisfy both audiences, while driving more business for the company.”

About Leading Real Estate Companies of the World^®

Leading Real Estate Companies of the World^® is the largest network of top independent local and regional brand-name brokerage firms in the residential sector of real estate. The 550 firms affiliated with Leading Real Estate Companies of the World^® are represented by 4,600 offices and 140,000 associates in more than 30 countries worldwide. The organization’s leadership is demonstrated by the fact that its affiliates comprise 15 of the top 25 real estate companies in the country. Collectively, LeadingRE affiliates produced nearly 800,000 home sales valued at $225 billion in the U.S. in 2010. In addition, LeadingRE locally-branded affiliates hold the Number One position in sales in 40% of the top 96 markets in the U.S., more than any national franchise organizations.